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How Important is Social Media to Effective Communication?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com A colleague from the past called me to announce her return from Europe and the fact that she was looking for work. She’s a former television news...
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Convincing Personal and Business Stories Need to be from the Heart
From my other site at Http://MyLifeAudio.Com Fast Company offers an interesting article titled, “Using Great Storytelling To Grow Your Business.” For me, the important paragraph is “The key to engage...
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Apple and Public Relations-The Chickens Have Come Home to Roost
Http://leonardSipes.Com and Http://MyLifeAudio.Com As I sit here I notice that my Apple stock keeps falling. As I listen to my tech podcasts I hear hosts lambast Apple as a company that has lost its...
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Telling Your Story Through Audio or Video Builds Trust
From my other site at Http://MyLifeAudio.Com Do people trust you? Do people trust your business or organization? People buy from people, not businesses. While I have a hard time understanding this...
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What is Social Media?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you...
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Marketing Associations and Nonprofits-An Internet Based Strategy
From my other website at Http://mylifeaudio.com . I wrote an article addressing marketing for businesses. In essence, I suggested that businesses need to establish a personal relationship with the...
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Why You Need To Consider Audio for Your Social Media Outreach
Http://LeonardSipes.Com and Http://MyLifeAudio.Com I’ve hosted and produced radio and television shows for both broadcast and the internet for over twenty years. The use of audio is, by far, my...
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Death and Your Social Media Legacy
From my other website at Http://MyLifeAudio.Com An article from the Washington Post (below) addresses all the possible avenues for your social media presence when you die except one-your own website....
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President Obama on Social Media and the Boston Bombings-Lessons for the Rest...
Http://LeonardSipes.Com and Http://MyLifeAudio.Com There has been a healthy debate on this site and LinkedIn on the use of social media during emergencies. The discussion centers on two points: Social...
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More from Google on Nonprofit–Association Social Media
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Please see three articles focusing on Google and nonprofit–association social media. Hint–Google “really” wants you to open a Google+ account (their...
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The Washington Center is Seeking Speakers
Colleagues: Dario Sotomayor <Dario.Sotomayor@twc.edu> at the Washington Center for Internships and Academic Seminars is looking for speakers in Washington, D.C. I am speaking to a group from...
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Brand and Public Relations. Are You a Google?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same...
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Can Social Media Achieve Your Goals?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces...
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Twenty-Fifth Wedding Anniversary
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Twenty-seven years ago a young women made the winter trek from Chicago to Baltimore. She left everything behind to protect her child. There was no...
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Research on Mobile and What Works. Are You Ready?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why anyone would prefer mobile devices over a nice big screen and full keyboard for important tasks or content creation is beyond my comprehension. I...
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Your Customer Service Sucks-Solve It With Social Media
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why do most customer service operations suck? I could be a bit more polite but it’s the truth and quite frankly, “suck” doesn’t begin to describe the...
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Emotional Content Wins-Or Does It?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com “If You’re Not Feeling it, Don’t Write it” versus “Emotion gets views and dictators win elections. It doesn’t make either right.” Caroline O’Donovan...
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95% Of Websites Get Fewer Than 30 Visitors a Day. Are Your Web Efforts Doomed?
Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook page...
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Social Media and Emergencies-A Solution for Out of Control Rumors
Http://LeonardSipes.Com and Http://MyLifeAudio.Com I wrote “Hurricane Sandy-The First Major Social Media Emergency?” as the storm was making its way up the east coast and “Bad, Mistaken or Malicious...
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Fear Public Speaking? The Solution is Audio or Video Recordings on the Internet
From my other website at Http://MyLifeAudio.Com Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life...
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