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Need Time to Create Content? Use WordPress.Com
Http://LeonardSipes.Com and Http://MyLifeAudio.Com I belong to a group of webmasters and content creators via e-mail and they drive me nuts; 80 to 90 percent of their conversations are technical in...
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Why Do We Oversell Social or Digital Media? Data on Trust and Influence
Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say...
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Could Albert Einstein create a successful blog? An open letter to Matt Cutts
Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a...
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Don’t Tick Off Socially Conscious Consumers-New Research
4 in 5 see digital technology as a “game-changer” for positive social change. Walden University creates interesting reports on the use of social media and social change. In the research below, they...
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Does social media drive traffic to websites?
From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users,...
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The New Audio and Video Producers-You Just Don’t Know We Exist
Http://LeonardSipes.Com There is a new generation of professionals creating audio and video. We are also creating and maintaining websites, shooting and editing photos and employing a wide array of...
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Create Great Content To Improve Government Customer Service
Create Great Content To Improve Government Customer Service Leonard Adam Sipes, Jr. The article below is a speech delivered on December 11, 2014 at the Digital Government Institute...
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Expert Witness for Crime and Criminal Justice Issues
Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Forty-Five Years of Award-Winning Justice System Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net...
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Expert Witness for Media Relations and Social Media
Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net...
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Sipes Promoting County Through His Award-Winning Work
Sipes: ‘Preston County is uniquely suited for growth,’ Terra Alta resident promoting county through his award-winning work Leonard Sipes Jr. Leonard Sipes Jr. is using his expertise in promotions and...
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Podcasting Growth and Best Practices
By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per...
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Success With The Media-New Book Takes a New Look at Media Relations
Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To...
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News Coverage Stinks-Why I Wrote “Success With the Media”
News Coverage Stinks-Why I Wrote “Success With the Media” There was a time not so long ago when extremely knowledgeable beat reporters would call spokespeople and coproduced newspaper articles and...
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Content Creation Sucks-Podcasting Is the Answer
My original title: “Teamwork, Podcasting and Content Creation for Customer Service.” I’m not sure if this sounds like something from, “The Bureaucrats Guide to Jargonistic Government,” but creating...
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Your Organization Hates Reporters-Why I wrote “Success With the Media”
Your Organization Hates Reporters-Why I wrote “Success With the Media” (First of a series of articles on organizations and the media) There must be an examination of the media relations process and...
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Your Organization Hates Reporters#2-Why I wrote “Success With the Media”
By Leonard A. Sipes, Jr. Thirty-five years of being a spokesperson for state and national organizations. Graduate-Johns Hopkins University Your Organization Hates Reporters#2-Why I wrote “Success With...
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Your Organization Hates Reporters # 3-Why I wrote “Success With the Media”
Your Organization Hates Reporters # 3-Why I wrote “Success With the Media” (Blame it on Anything But Us-Third of a series of articles on organizations and the media) Please share, but all rights...
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Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote...
Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote “Success With the Media” By Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and...
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Can Spokespeople and Reporters Save Quality Journalism?
Subtitles Are we creating misleading news reports? Are organizations unwittingly killing influence and trust with the media? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media...
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Who Makes Media Decisions In Your Agency?
Subtitles Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? The larger the decision-making committee, the greater the potential...
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