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Breaking Bad News First: Kill The Lawyers
Subtitles Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your...
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The Care and Feeding of Spokespeople
Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters...
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The Care and Feeding of Spokespeople-At Odds with the Organization
Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters...
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Breaking Bad News First: Visuals-Press Conferences-Newspapers-When to Announce
Subtitles Breaking bad news first can put you in control of difficult circumstances. Great visuals are vital. No press conferences. When do you release bad news? Success With the Media I wrote,...
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Breaking Bad News First: Kill The Lawyers
Subtitles Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your...
View ArticleClik here to view.
The Care and Feeding of Spokespeople
Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters...
View ArticleClik here to view.
The Care and Feeding of Spokespeople-At Odds with the Organization
Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters...
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The Care and Feeding of Spokespeople-Survival Skills
Subtitles You have to understand your spokespeople and what they go through to get good media results. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters...
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Do We Mislead When We Hire Spokespeople?
Subtitles You have to understand your spokespeople and what they go through to get good media results. Few responsible for hiring spokespeople know what makes a good public affairs officer. A crucial...
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Do We Deceive When We Hire Spokespeople?
Subtitles You have to understand your spokespeople and what they go through to get good media results. If there were a “truth in advertising” clause in the hiring of public affairs officers,...
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Donald Trump, Public Relations, Charlottesville, And When to Shut Up
Subtitle Donald Trump and the rest of us need to understand when to offer complex explanations, and when to shut up. “Success With the Media” I wrote, “Success With the Media, Everything You Need to...
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Building Relationships is the Heart of Marketing
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available...
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Marketing Efforts Don’t Always Work
Subtitle Marketing:“It’s your job to make the story come alive.” The bottom line of any proactive release is to give the media what they want and need. “Success With the Media” I wrote, “Success With...
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Marketing Tactics
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available...
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How to Market on A Limited Budget
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available...
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Marketing On A Limited Budget: What We Can Do
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need...
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Creating Panic or Fake News With Video
Congressional Television Studio Observations What the Russians did during the election via social media was child’s play. Video equals truth; people find excuses to believe it’s true. There are...
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Marketing On A Limited Budget:Writing the Proactive Press Release
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need...
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Marketing On A Limited Budget: Don’t Ask for Favors
Subtitles We can do things that professional marketers cannot do. Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need...
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Spokespeople Can Save Your Agency
Observations To defend an agency or corporation, you have to be honest. You have to be helpful. You have to be knowledgeable. You have to available. But beyond all of this, you have to talk, explain,...
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