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The Art of the Interview-Your Comfort Zone-How or Why Questions-Buying...
Subtitles Do you want to influence the story? Then you need to talk to reporters. It’s crucial to find your comfort zone. Answering “how or why” questions. Do not be intimidated into meeting...
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The Art of the Interview-Your Boss Talks to Reporters Without Telling You
Subtitles Do you want to influence the story? Then you need to talk to reporters. Your boss talks to reporters without telling you. Don’t blow off knowledgeable reporters. You’re not aware of the...
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Can You Write the Reporter’s Story? The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss...
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Reporters Often Know More Than You Think-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure...
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Do Media Interviews Make You Nervous? The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Understand that you’re going to be nervous during media interviews. Extensive practice (and the confidence that comes...
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Wiggle Room-Playing Hardball With Reporters-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Your job is to provide “wiggle room,” and as much flexibility as possible for your executives. Despite everything that...
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Google Rankings, Fred and Crime in America
The new “Fred” Google ranking update has cut the traffic for my “Crime in America” website in half (http://crimeinamerica.net). I have thirty-five years of speaking for national and state criminal...
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Moving at Media Speed-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. One of the major problems for spokespeople is that they move at the speed of media when everyone else in the...
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Going Off-the-Record With Reporters-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. An off-the-record conversation means that reporters can use the information offered as part of building blocks to form...
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Local Radio and Television Reporters: Fairer Than You Think
Subtitles Do you want to influence the story? Then you need to talk to reporters. The majority of local radio and television reporters will go out of their way to make you feel comfortable. These...
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Have You Been Through Media Hell? The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. The issue becomes survival. How are you going to do your job ethically and honestly when it becomes impossible to...
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Press Conferences-What to Wear-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Most organizations should avoid press or news conferences when possible. Ninety percent of the success of a press...
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Should You Participate in Talk Radio?
Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by...
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Final Tips For “The Art of the Interview”
Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your...
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Trump, Comey, And The Need For One Spokesperson
President Trump Subtitles Do you want to influence the story? Then you need to talk to reporters. There are always different versions of the truth regardless of our determination to honestly answer...
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Final Tips For “The Art of the Interview” # Two
Subtitles Do you want to influence the story? Then you need to talk to reporters. Success With the Media I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your...
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Breaking Bad News Puts You in Control
Subtitles Do you want to influence the story? Then you need to talk to reporters. Breaking bad news first can put you in control of difficult circumstances. Success With the Media I wrote, “Success...
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Breaking Bad News First: The Press Release and Who Speaks
Subtitles Breaking bad news first can put you in control of difficult circumstances. The first thing to do is to thoroughly understand your subject matter. Write the release as a news story. Depending...
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Trump, Comey, Leaks to the Media and Your Organization
Subtitles All organizations leak information to the media. Leaking behavior depends on the degree of internal disputes and the extent that employees feel that they can influence management. Yes, your...
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Breaking Bad News First: Visuals-Press Conferences-Newspapers-When to Announce
Subtitles Breaking bad news first can put you in control of difficult circumstances. Great visuals are vital. No press conferences. When do you release bad news? Success With the Media I wrote,...
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